Overview
This engaging and practical one day course is to provide participants with the skills to design, plan and implement an effective marketing strategy within their organisation.
Course Content
- Understanding customer segmentation
- Defining your organisations positioning
- Selective market targeting
- Managing competitors
- Strategies for entering new markets
- Strategies for maximising existing markets
- Designing a tactical marketing plan
- Using relevant online and offline marketing
Programme Cost
£600 + VAT
Course Duration
1 Day